Create digital experiences rooted in user behaviours & creative thinking.
Partner with me for creative ideas, project facilitation, content, strategy and business growth
Partner with me for creative ideas, project facilitation, content, strategy and business growth
Don’t feel lost in the digital space.
The competition is fierce and the tools are many - together we’ll work on a way for you to get new customers, and retain existing ones. I analyse your audience behaviours, their needs, your channels, your goals, and tie it all together so we can create a better experience for your customers, and improve your results. Tell me what your digital challenge, goal or wish is, and we’ll start from there.
Services
Digital Strategy
Creative Insights & Ideas
Audience & Content
KPIs & Measurement
Workshops & Facilitation
More Details
A selection of Thoughts
Insights and thoughts on digital strategy, creativity, growth, business, marketing, search engine optimisation, and many things in between.
The idea behind “the word of the year” is that you pick a word that will serve as a mantra for you throughout the year. It is not a goal, but more of a guiding pillar.
Reflection is what makes us grow, or rather the actions or behaviour changes that comes after a reflection is what makes us grow. Incorporate regular reflection sessions to your routines, whether it is for project evaluations, team growth, company visions, or even as a couple.
These are some pretty basic, but very efficient ways to understand what content your audience likes, as well as inspire you when you suffer from creative fatigue
There are many ways in which you can discover creative content for Pinterest, but how do you make sure it is relevant to your audience as well as the search engines?
For some businesses it makes total sense to exist on Pinterest, and due to its visual nature some businesses find it more natural to be there. What many people don’t think of, is that Pinterest is a huge search engine, so from a marketing perspective it’s much more than a visual platform
Tips on how to work on culture in a remote team. Letting go of controlling behaviors might be the one most important thing you can do when managing a team.
It’s time to bring your team online and on top of the digital tools out there. In this post I will mention my favorite tools specifically for online meetings.
WHAT OTHERS SAY ABOUT ME
“Irene is an impressive digital strategist with the unusual trait of being great at executing as well. Smarts, wits and experience make her an asset to any company.”
“Irene is a really passionate and brilliant person. She’s a self made professional. It’s quite hard to define precisely her scope of work. Her career is totally unconventional but I guess that’s probably the reason why she is so different and interesting. I hope I will have another opportunity to cross her path.”
“Irene is a great asset to have in your company and especially in your team. She’s the kind of motivator you need for your group work. She has a very good understanding of digital channels and marketing, and strong skills for storytelling. And above all, she addresses all challenges!”
“Irene designed and programmed our entire web, while also developing a digital strategy for us. Irene is a very dedicated, knowledgeable and driven person. She’s a quick learner and is eager to take on new challenges that myFC brought her way. She is fearless, determined and passionate about the digital world. She adapted easily to the team, and her energy is contagious. I would definitely recommend Irene, both personally and professionally!”