Digital Strategy
The strategy will be your overlooking compass that helps you decide what actions
to take and not to take to achieve your goals. Setting objectives and goals is crucial for
a strategy to be put in place.
Content Strategy
Channel Strategy
Newsletter Strategy
Website Strategy
Growth Tactics
Tactics are the actions we take to execute the strategy, or to gain the objectives.
They answer the what and the why in the strategy with how, when, who (and also why).
You can also think of it as initiatives. What tactics we come up with depends on what you are trying to achieve.
Lead Generation
Marketing Tactics
SEO/SEM
Email marketing
Viral Loops
Analysis & Insights
Uncovering consumer behaviors and opportunities through research.
Audits (Performance, channels, set up)
Audience Insights
User journeys
Optimisation
Industry and competitors
Dashboards
Measurement Plan
A measurement plan will help you to get specific. Based on your strategy you will get a framework to follow upon and measure things that matters to your business, metrics that helps you understand and to take action on.
Goals, Kpi’s, metrics
Frameworks
Dashboard and sheets